The available alternatives. Introduction: SP is a music application which began as an alternative to other music download services. The customers are offered access to music from its vast library either by paying subscription or by listening it for free with interrupting ads in between. The artists generally have been a little less enthusiastic since SP makes a deal with record labels and by the time it reaches to actual artists, the amount becomes pretty small. It offers various benefits to the users who pay subscription fee. It uses vast amount of customer data and then analyses it to offer best services to its customers. It helps the artists know their most passionate fans so that musicians can target them. The fact that it uses big data analytics for analyzing customer data to a large extent makes it different from its competitors. SP has alternatives of entering into some other businesses along with the current business of providing music services to its customers. It also has an opportunity in excelling in ad services since the advertisers find the information collected by the company very useful in displaying ads to those users who are enjoying the music services for free with some ads in between. SP studies the data collected from the customers using various software in order to extract most out of the procedure and this is what differentiates it from its competitors. The company makes strategies to support the advertising clients’ goals and is exploring the opportunities available in other ventures which can be connected to its core business of music like speakers. So, it can be said that it is not only focusing on making the music streaming services better but it is also looking out for options which would help it stand out in the competitive market.

MARKETING: REAL PEOPLE...ACCESS CARD

11th Edition

ISBN: 9780137684649

Author: Solomon

Publisher: INTER PEAR

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Solution Summary: The author describes SP as an alternative to other music download services. It uses vast amount of customer data and analyzes it to offer best services to its customers.

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