
Case summary:
Company BB was a small creamery in City B. It was a successful company for past 100 years. It sells its products in more than 23 states and it has 4 manufacturing plants in State T, State O, and State A.
Though it was running successful it faced a big disaster by way if listeria. Listeria is a bacteria which is a harmful to the users. Research says that 5 people were hospitalized after eating the Company BB’s ice cream. Moreover 10 people were fall sick from Company BB products and 3 were died. Government issued voluntary recall of products and close down of its products.
Despite of all these before 10 years the company got a positive result on listeria since 2013. But the company said it made the required procedures to clean up and destroyed listeria. But medically listeria cannot be cleared easily and it may in pipes, and drains. SO company BB got finance from various source to solve this problem. After 6 months the company outbreak and reopened the plant in City B.
Organizational culture refers to the behavior and values of the people in the organization which contributes to the psychological and social environment.
Characters in the case:
- Company BB
To discuss: Whether the factory’s organizational culture contributes to the sanitation and quality control issues.

Trending nowThis is a popular solution!

Chapter 4 Solutions
Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
- Hello I'm trying to get my money back from my account it was a purchase that was just made today on March 8th 2025 for $19.95 and I have not been using this cuz I'm not in school so if there's a way I can get my money back that would be greatarrow_forwardI need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.arrow_forwardI need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.arrow_forward
- I need help with completing the following Been tasked with working as part of a marketing team to perform a 4P analysis to present to your leadership. You will first share the information with the team for feedback and consensus. Marketing Plan Proposal Product Strategy How can I decribe the product or service. Justifing the need for the product or service. Pricing Strategy How can I Explain the cost of the product or service. Placement Strategy How can I Describe the delivery method of the product or service. Promotion Strategy What Propose a process to promote your product or service within the community.arrow_forwardI need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.arrow_forwardIn your expert opinion, what do you think is the most effective and efficient way for small business owners to promote and market their products/services? Why? How have you seen the use of referrals and word of mouth advertising work to the benefit of a small business owner? Please would you kindly provide some examples. How have these methods worked in reverse (to the disadvantage of the owner but possibly benefit the competition)?arrow_forward
- In your Expert Opinion, How do the risks differ when you start your business using a purely product development process versus a purely customer development process approach? What are the elements that go into a customer profile and why is each one useful? What are some of the ways that you could use secondary research to better understand the various segments of your market and to develop promotional materials?arrow_forwardWhat marketing challenges might arise should a major health care provider stop offering a product or service that is socially popular but economically unprofitable? What marketing elements should be considered before a health care provider eliminates such a product or service?arrow_forwardChoose a company, conduct an in-depth analysis of the identification of variables that are the target of the company's market segmentation, and provide examples of what the company has done to meet its targetsarrow_forward
- Travel agencies lose business because passengers book their flights directly on airline websites. give me suggestion on the possible new business line options for passengers who wish to travel, so that the company can replace the loss of airline ticket sales at the agency.arrow_forwardOne of our favourite products is a mobile phone. One popular brand is the Clear Voice GA8. Theproduct is a midrange mobile handset with amazing features and benefits. Some of the phone’s iconicfeatures include a large 4 GB RAM, 166g weight, a durable Corning Gorilla Glass 3, 25MP cameras, anenhanced octa-core processor, 64GB of internal memory, fast battery charging, and fingerprint sensor.These features make the product an outstanding offering in the midrange phones market. Before itsrelease in 2019, purchasing a handset with similar features was a luxurious venture only left to theelite and wealthy persons in society.The product has a lot of benefits depending on the user. Users enjoy multiple benefits from the ClearVoice GA8. It does not lag due to the inclusion of Mali G72 MP3 in its processor (“A 8,” n.d.). As such,the product allows for the performance of multiple actions simultaneously. The gadget has anexpandable memory of up to 128GB. It, therefore, allows the user to save as…arrow_forwardyear 10 of b glo busarrow_forward
- MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
- Management, Loose-Leaf VersionManagementISBN:9781305969308Author:Richard L. DaftPublisher:South-Western College PubPurchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage LearningContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning


