Company BB was a small creamery in City B. It was a successful company for past 100 years. It sells its products in more than 23 states and it has 4 manufacturing plants in State T, State O, and State A. Though it was running successful it faced a big disaster by way if listeria. Listeria is a bacteria which is a harmful to the users. Research says that 5 people were hospitalized after eating the Company BB’s ice cream. Moreover 10 people were fall sick from Company BB products and 3 were died. Government issued voluntary recall of products and close down of its products. Despite of all these before 10 years the company got a positive result on listeria since 2013. But the company said it made the required procedures to clean up and destroyed listeria. But medically listeria cannot be cleared easily and it may in pipes, and drains. SO company BB got finance from various source to solve this problem. After 6 months the company outbreak and reopened the plant in City B. Organizational culture refers to the behavior and values of the people in the organization which contributes to the psychological and social environment. Characters in the case: Company BB To discuss: Whether the factory’s organizational culture contributes to the sanitation and quality control issues.

Question

Define and develop a marketing campaign around a grocery store Unique Selling Proposition. What is your USP? Use the 4 P’s (Product, Price, Place, and Promotion) to establish your marketing plan. How will you market your product or service and emphasize the advantage? What is your budget? Are your marketing plans in line with your budget…in year 1? In year 3? In year 5? Project how your marketing plan will change as competitors challenge your business. clearly state where their budgeted money goes when addressing marketing channels. In essence, how will your budget be spent (Facebook ads, television, radio, print, etc…) and how much is allocated to each channel.

Answer 1

Question

Chapter 4.2, Problem 2C

Summary Introduction

Case summary:

Company BB was a small creamery in City B. It was a successful company for past 100 years. It sells its products in more than 23 states and it has 4 manufacturing plants in State T, State O, and State A.

Though it was running successful it faced a big disaster by way if listeria. Listeria is a bacteria which is a harmful to the users. Research says that 5 people were hospitalized after eating the Company BB’s ice cream. Moreover 10 people were fall sick from Company BB products and 3 were died. Government issued voluntary recall of products and close down of its products.

Despite of all these before 10 years the company got a positive result on listeria since 2013. But the company said it made the required procedures to clean up and destroyed listeria. But medically listeria cannot be cleared easily and it may in pipes, and drains. SO company BB got finance from various source to solve this problem. After 6 months the company outbreak and reopened the plant in City B.

Organizational culture refers to the behavior and values of the people in the organization which contributes to the psychological and social environment.

Characters in the case:

Company BB

To discuss: Whether the factory’s organizational culture contributes to the sanitation and quality control issues.

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Define and develop a marketing campaign around a grocery store Unique Selling Proposition. What is your USP? Use the 4 P’s (Product, Price, Place, and Promotion) to establish your marketing plan. How will you market your product or service and emphasize the advantage? What is your budget? Are your marketing plans in line with your budget…in year 1? In year 3? In year 5? Project how your marketing plan will change as competitors challenge your business. clearly state where their budgeted money goes when addressing marketing channels. In essence, how will your budget be spent (Facebook ads, television, radio, print, etc…) and how much is allocated to each channel.

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