Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
Author: William M. Pride, O. C. Ferrell
Publisher: Cengage Learning
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Chapter 4, Problem 10DRQ
Summary Introduction
To discuss: On an example the way the ethical issues can have an impact on the marketing mix component.
The ethical issues can be defined as the identifiable issue, scenario, or opportunity that needs an organization or an individual to select among various action and should be assessed as right or wrong, ethical or unethical.
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Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
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