Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
Author: William M. Pride, O. C. Ferrell
Publisher: Cengage Learning
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Chapter 4, Problem 9DRQ
Summary Introduction
To discuss: The ethical conflicts that is present if the business employees fly on particular airlines in order to get the benefits for their personal frequent-flyer programs.
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Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
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