Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
Author: William M. Pride, O. C. Ferrell
Publisher: Cengage Learning
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Chapter 4, Problem 2SC
Summary Introduction
Case summary:
Company R is famous for their equipment’s and outdoor apparel, and it is organized as a customer cooperative. The active members of the company were about 5.1 million and has a revenue of $1.93 billion. The company values the issues and community that are significant for them through advocacy efforts and philanthropic activities.
The values of the company are authenticity, service, quality, integrity, respect, decency, and balance. The company’s core culture is their ethical conduct. The case also states about the marketing, customer satisfaction, and the care by the company towards the environment.
Characters in the case:
Company R
To discuss: The way Company R have implemented their social responsibility.
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Your memo should include a beginning, middle and end. The beginning section of the memo should serve as an opening summary of the contents of your memo. It should be clear and concise and lay out the goal of the analysis that is presented in the memo. The main purpose of the opening is to allow the manager, in this case Mrs. Walker, to make a quick scan and determine the subject of the memo.
The middle section of the memo should describe the current situation, the data used in the analysis, the method of analysis, the model used to analyze the questions and the results that were found. The discussion of the current situation should be brief, providing a context for the analysis, but not rehashing a lot of the information that the audience for the memo would already know. (For example, in the case you do not need to include the entire history of the business.) In describing the data, you should indicate which data you used and why you used it (and why you did not use some of the…
Ethical decision making includes several influential factors, Except
Question 15Answer
a.
Extent of problems
b.
Probability of Harm
c.
Social consensus
d.
All of the above
e.
Top management actions
Chapter 4 Solutions
Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
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