Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
Author: William M. Pride, O. C. Ferrell
Publisher: Cengage Learning
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Chapter 4, Problem 1SC
Summary Introduction
Case summary:
Company R is famous for their equipment’s and outdoor apparel, and it is organized as a customer cooperative. The active members of the company were about 5.1 million and has a revenue of $1.93 billion. The company values the issues and community that are significant for them through advocacy efforts and philanthropic activities.
The values of the company are authenticity, service, quality, integrity, respect, decency, and balance. The company’s core culture is their ethical conduct. The case also states about the marketing, customer satisfaction, and the care by the company towards the environment.
Characters in the case:
Company R
To discuss: The stakeholder’s orientation of the company.
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Chapter 4 Solutions
Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
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