Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 4, Problem 4.3DQ
Summary Introduction
To discuss: Ethnographic research and its connectivity through online.
Ethnographic research:
It is mainly a study, observation of individual and their customs and interacting with consumers in their natural environments.
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