Many companies like Company P, Company PG, and Company L mostly use the qualitative research method. This research will bring some ethical issues. Qualitative method is mostly on a physical proximity of the customers. It may collect the customers’ details without their knowledge. This may lead to confidential issues which arise as ethical issues. To discuss: The example of market research which causes harm to the participants. Market research: The study of consumers by the market place and producers, to gather the required information to know the needs of the customers are termed as market research.

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Chapter 4, Problem 4.12MA

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Many companies like Company P, Company PG, and Company L mostly use the qualitative research method. This research will bring some ethical issues. Qualitative method is mostly on a physical proximity of the customers. It may collect the customers’ details without their knowledge. This may lead to confidential issues which arise as ethical issues.

To discuss: The example of market research which causes harm to the participants.

Market research:

The study of consumers by the market place and producers, to gather the required information to know the needs of the customers are termed as market research.

Summary Introduction

To explain: The brief report of governments ‘common rule’.

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