Concept explainers
Case summary:
The marketers are often interested in the personality characters of the buyer and the way they impacts behaviors, however it is complex to assess the personality. The researchers also predicted IQ (Intelligence Quotation) and identified that the users with greater IQ’s likes one product and on the other side, users with lesser IQ’s prefers another product.
To determine: Whether marketers have access to interfere into the customer’s private information, the advantages and disadvantages of the online
Marketing research:
Marketing research is an organized design, meeting of data, investigating on the collected data, and reporting of data according to the marketing situation.
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Principles of Marketing (16th Edition)
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