Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 4, Problem 4.17VC
Summary Introduction
Case summary:
D Company is a pizza delivery company which delivers pizzas within 30 minutes with hot. Later, people interest on D Company was gradually decreasing as thy say pizzas of D Company are horrible. D company decides to make a research on this issue through
Characters in the case:
- Company D
To discuss: The reason for why D Company took long time to realize that the customers did not like their pizzas and whether it is accidental.
Marketing research:
Marketing research is an organized design, meeting of data, investigating on the collected data, and reporting of data to the marketing situation.
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