Many companies like Company P, Company PG, and Company L mostly use the qualitative research method. This research will bring some ethical issues. Qualitative method is mostly on a physical proximity of the customers. It may collect the customers’ details without their knowledge. This may lead to confidential issues which arise as ethical issues. To discuss: The action to be taken by the marketing researches and the guidance provided by the International Code of Marketing and Social Research Practice. Marketing research: Marketing research is an organized design, meeting of data, investigating on the collected data, and reporting of data to the marketing situation.

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Answer 1

Question

Chapter 4, Problem 4.11MA

Summary Introduction

Case summary:

Many companies like Company P, Company PG, and Company L mostly use the qualitative research method. This research will bring some ethical issues. Qualitative method is mostly on a physical proximity of the customers. It may collect the customers’ details without their knowledge. This may lead to confidential issues which arise as ethical issues.

To discuss: The action to be taken by the marketing researches and the guidance provided by the International Code of Marketing and Social Research Practice.

Marketing research:

Marketing research is an organized design, meeting of data, investigating on the collected data, and reporting of data to the marketing situation.

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Answer 2

Question

Chapter 4, Problem 4.11MA

Summary Introduction

Case summary:

Many companies like Company P, Company PG, and Company L mostly use the qualitative research method. This research will bring some ethical issues. Qualitative method is mostly on a physical proximity of the customers. It may collect the customers’ details without their knowledge. This may lead to confidential issues which arise as ethical issues.

To discuss: The action to be taken by the marketing researches and the guidance provided by the International Code of Marketing and Social Research Practice.

Marketing research:

Marketing research is an organized design, meeting of data, investigating on the collected data, and reporting of data to the marketing situation.

Expert Solution & Answer

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Answer 3

Question

Chapter 4, Problem 4.11MA

Summary Introduction

Case summary:

Many companies like Company P, Company PG, and Company L mostly use the qualitative research method. This research will bring some ethical issues. Qualitative method is mostly on a physical proximity of the customers. It may collect the customers’ details without their knowledge. This may lead to confidential issues which arise as ethical issues.

To discuss: The action to be taken by the marketing researches and the guidance provided by the International Code of Marketing and Social Research Practice.

Marketing research:

Marketing research is an organized design, meeting of data, investigating on the collected data, and reporting of data to the marketing situation.

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Answer 4

Question

Chapter 4, Problem 4.11MA

Summary Introduction

Case summary:

Many companies like Company P, Company PG, and Company L mostly use the qualitative research method. This research will bring some ethical issues. Qualitative method is mostly on a physical proximity of the customers. It may collect the customers’ details without their knowledge. This may lead to confidential issues which arise as ethical issues.

To discuss: The action to be taken by the marketing researches and the guidance provided by the International Code of Marketing and Social Research Practice.

Marketing research:

Marketing research is an organized design, meeting of data, investigating on the collected data, and reporting of data to the marketing situation.

Expert Solution & Answer

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Answer 5

Chapter 4, Problem 4.11MA

Summary Introduction

Case summary:

Many companies like Company P, Company PG, and Company L mostly use the qualitative research method. This research will bring some ethical issues. Qualitative method is mostly on a physical proximity of the customers. It may collect the customers’ details without their knowledge. This may lead to confidential issues which arise as ethical issues.

To discuss: The action to be taken by the marketing researches and the guidance provided by the International Code of Marketing and Social Research Practice.

Marketing research:

Marketing research is an organized design, meeting of data, investigating on the collected data, and reporting of data to the marketing situation.

Answer 6

Chapter 4, Problem 4.11MA

Summary Introduction

Case summary:

Many companies like Company P, Company PG, and Company L mostly use the qualitative research method. This research will bring some ethical issues. Qualitative method is mostly on a physical proximity of the customers. It may collect the customers’ details without their knowledge. This may lead to confidential issues which arise as ethical issues.

To discuss: The action to be taken by the marketing researches and the guidance provided by the International Code of Marketing and Social Research Practice.

Marketing research:

Marketing research is an organized design, meeting of data, investigating on the collected data, and reporting of data to the marketing situation.

Answer 7

Chapter 4, Problem 4.11MA

Summary Introduction

Case summary:

Many companies like Company P, Company PG, and Company L mostly use the qualitative research method. This research will bring some ethical issues. Qualitative method is mostly on a physical proximity of the customers. It may collect the customers’ details without their knowledge. This may lead to confidential issues which arise as ethical issues.

To discuss: The action to be taken by the marketing researches and the guidance provided by the International Code of Marketing and Social Research Practice.

Marketing research:

Marketing research is an organized design, meeting of data, investigating on the collected data, and reporting of data to the marketing situation.

Answer 8

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Answer 9

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Answer 10

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Answer 11

Ch. 4 - Prob. 4.1DQ Ch. 4 - Prob. 4.2DQ Ch. 4 - Prob. 4.3DQ Ch. 4 - Prob. 4.4DQ Ch. 4 - Prob. 4.5DQ Ch. 4 - Prob. 4.6CTE Ch. 4 - Prob. 4.9MA Ch. 4 - Prob. 4.10MA Ch. 4 - Prob. 4.11MA Ch. 4 - Prob. 4.12MA

Concept explainers

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Chapter 4 Solutions