Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 4, Problem 4.23MML
Summary Introduction
To discuss: The neuromaketing and its usefulness towards
Introduction:
Neuromarketing is the medical technology used in the marketing field to study the consumers mind.
Summary Introduction
To discuss: Neuromarketing research approach usually combines with other approaches.
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