Information Technology Project Management
Information Technology Project Management
9th Edition
ISBN: 9781337101356
Author: Kathy Schwalbe
Publisher: Cengage Learning
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Chapter 4, Problem 2E
Program Plan Intro

Strength Weakness Opportunity Threats (SWOT) analysis

  • It is a popular business planning tool that is used to determine an organization current strength, weakness and opportunities.
  • It is intended to specify the objectives of the business venture or project and identify the internal and external factors that are favorable and unfavorable to achieving those objectives.
  • Users of a SWOT analysis often ask and answer questions to generate meaningful information for each category to make the tool useful and identify their competitive advantage.

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