Essentials of MIS (13th Edition)
Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 3.1, Problem 4CQ1

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Impact of Digital technology on Crayola’s business model:

The company includes digital technology by aggregating both old and new features of their information systems.

  • It introduces new products like iMarker, all-in-one digital pencil, pen and crayon, which are used in Color Studio HD iPad app.
  • It includes sounds and motions in coloring effects.
  • It includes Colorl digital application in which the kids can convert the required picture or photo to digital coloring book pages...

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