Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Expert Solution & Answer
Chapter 3.1, Problem 4CQ1
Explanation of Solution
Impact of Digital technology on Crayola’s business model:
The company includes digital technology by aggregating both old and new features of their
- It introduces new products like iMarker, all-in-one digital pencil, pen and crayon, which are used in Color Studio HD iPad app.
- It includes sounds and motions in coloring effects.
- It includes Colorl digital application in which the kids can convert the required picture or photo to digital coloring book pages...
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
I was wondering if you could clarify why Pinterest considers Google to be its primary competition. In the very competitive market for smartphones, Pinterest has established a strong reputation for itself thanks to its regular introduction of innovative new features and accessories.
How much money does Regal save by utilizing CAD technology instead of conventional drawing techniques?
Explore the concept of "green printing" and its relevance in today's environmentally conscious world. What are the eco-friendly practices and technologies used in printing?
Chapter 3 Solutions
Essentials of MIS (13th Edition)
Ch. 3.1 - Prob. 1CQ1Ch. 3.1 - Prob. 2CQ1Ch. 3.1 - Prob. 3CQ1Ch. 3.1 - Prob. 4CQ1Ch. 3.4 - Prob. 1CQ2Ch. 3.4 - Prob. 2CQ2Ch. 3.4 - Prob. 4CQ2Ch. 3.4 - Prob. 5CQ2Ch. 3 - Prob. 1IQCh. 3 - Have you ever worked with Salesforce.com? What do...
Ch. 3 - Prob. 3IQCh. 3 - Prob. 4IQCh. 3 - Prob. 1RQCh. 3 - Prob. 2RQCh. 3 - Prob. 3RQCh. 3 - Prob. 4RQCh. 3 - Prob. 5DQCh. 3 - Prob. 6DQCh. 3 - Prob. 7DQCh. 3 - Prob. 8HMPCh. 3 - Prob. 9HMPCh. 3 - Prob. 13CSQCh. 3 - Prob. 14CSQCh. 3 - Prob. 15CSQCh. 3 - Prob. 16CSQCh. 3 - Prob. 17MLMCh. 3 - Prob. 18MLM
Knowledge Booster
Similar questions
- The music video for Peter Gabriel’s song Sledgehammer was named MTV's number one animated video of all time. Directed by Stephen R. Johnson, Aardman Animation and Quay Bros. were chosen to create the animation. What were some of the animation techniques and or mediums used in this music video? What is the title of the first feature length fully CGI/3D animated movie? Who were the creators of the “Sick and Twisted Animation Festival” ?arrow_forwardWhy does Pinterest consider Google to be its biggest rival? Why does Pinterest design new features and products with the smartphone platform in mind?arrow_forwardPick a computing innovation (whether in the arts, science, or solving a practical problem), and write about its original purpose and unintended consequences. What was it designed for in the first place? What were the consequences, how were they missed in the design of the innovation, and how did the designers respond when they appeared? Make a chart like the Facebook example. Facebook Consequences Intended Unintended Good finding old friends organizing protests and aid Bad privacy violation for targeted advertising "fake news" to influence electionsarrow_forward
- Read the following case study and then answer the questions that follow:As a child, Chris Kunene took notes on the commercials that interrupted his Saturday morningcartoons. He noticed a mismatch between many shows and the products advertised during them.Chris shared his thoughts with his grade three teacher, looking for reasons. “Well,” said histeacher, “it looks like someone is not doing their job.”Today, Chris has turned his contextual marketing hobby into a career, overseeing data productand insight practices at Kargo. Kargo is a global mobile-first, editorial-led marketplace of uniquemulti-channel advertising and commerce opportunities for brands. The advertising technologycompany creates and delivers advertising campaigns to a large audience of smartphone users,using contextual advertising, without sacrificing brand safety or security against advertisementfraud.As the advertising industry moves away from third-party cookies due to privacy concerns andchanging technology, many…arrow_forwardRead the following case study and then answer the questions that follow:As a child, Chris Kunene took notes on the commercials that interrupted his Saturday morningcartoons. He noticed a mismatch between many shows and the products advertised during them.Chris shared his thoughts with his grade three teacher, looking for reasons. “Well,” said histeacher, “it looks like someone is not doing their job.”Today, Chris has turned his contextual marketing hobby into a career, overseeing data productand insight practices at Kargo. Kargo is a global mobile-first, editorial-led marketplace of uniquemulti-channel advertising and commerce opportunities for brands. The advertising technologycompany creates and delivers advertising campaigns to a large audience of smartphone users,using contextual advertising, without sacrificing brand safety or security against advertisementfraud.As the advertising industry moves away from third-party cookies due to privacy concerns andchanging technology, many…arrow_forwardRead the following case study and then answer the questions that follow:As a child, Chris Kunene took notes on the commercials that interrupted his Saturday morningcartoons. He noticed a mismatch between many shows and the products advertised during them.Chris shared his thoughts with his grade three teacher, looking for reasons. “Well,” said histeacher, “it looks like someone is not doing their job.”Today, Chris has turned his contextual marketing hobby into a career, overseeing data productand insight practices at Kargo. Kargo is a global mobile-first, editorial-led marketplace of uniquemulti-channel advertising and commerce opportunities for brands. The advertising technologycompany creates and delivers advertising campaigns to a large audience of smartphone users,using contextual advertising, without sacrificing brand safety or security against advertisementfraud.As the advertising industry moves away from third-party cookies due to privacy concerns andchanging technology, many…arrow_forward
- computer science - What hurdles would there be in training craft brewery customers to use this new way from the start? What are the best solutions to these issues?arrow_forwardConsider this: Do you believe it's ethical for app developers to require you to provide your personal information before using the app? When they have acquired all of the required components, whose responsibility is it to take things to the next level? I'd want you to elaborate on the reasoning that brought you to the conclusions you've drawn.arrow_forwardThe study of computers and their uses. How can the developers of an app generate money off of it if it has to be connected to the internet in order for it to work properly?arrow_forward
- Are people's lives enhanced or diminished by online gaming? Why do you believe this?arrow_forwardExactly how challenging is it to design a mobile app's user interface? Walk me through what happens when you hand over an item or a set of categories.arrow_forwardTablet computers, such as the iPad, were pioneered by Microsoft, which also boasts the most popular operating system (OS) and app store in the world. Please provide five reasons why Microsoft has not been as successful as Apple. The vast majority of observers agree that Microsoft's 118,584 employees are on par with Apple's.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles of Information Systems (MindTap Course...Computer ScienceISBN:9781285867168Author:Ralph Stair, George ReynoldsPublisher:Cengage LearningFundamentals of Information SystemsComputer ScienceISBN:9781305082168Author:Ralph Stair, George ReynoldsPublisher:Cengage LearningPrinciples of Information Systems (MindTap Course...Computer ScienceISBN:9781305971776Author:Ralph Stair, George ReynoldsPublisher:Cengage Learning
Principles of Information Systems (MindTap Course...
Computer Science
ISBN:9781285867168
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Fundamentals of Information Systems
Computer Science
ISBN:9781305082168
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Principles of Information Systems (MindTap Course...
Computer Science
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning