Essentials of MIS (13th Edition)
Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 3, Problem 8HMP

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Information systems help Macy’s management to implement new strategy of producing local tastes based on sales designs:

  • The people information from outside sources used to permit each store to study its local customers better and differentiate the customer interests to shop.
  • Pulling down the organizational hierarchy permits local store management to choose which items to stock that local trend is not known to the distant managers...

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