EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
Question
Book Icon
Chapter 3, Problem 3QA
Summary Introduction

To define: Meaning of mission statement and role of planning process.

Introduction: A mission statement means the goals that the organization aims to achieve by implementing the strategic plan which explains the purpose of organization. The reasons what it need to achieve for its products, customers and resources.

Blurred answer
Students have asked these similar questions
How does the vision statement guide the planning process?
what is the Definition and nature of planning? how important is The Contribution of Planning to the Attainment of Objectives?
What is strategic planning? How does it differ from operational planning, and why is it important for organizations to engage in both types of planning?