EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 3, Problem 10QA
Summary Introduction
To define: Meaning of
Introduction: Market planning means the process used to define the aim of the company’s way to market their product or services. The process used for gathering the strategies that the company will use and tactics to achieve them.
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Imagine you have the sole marketing rights to a new herbal shampoo that you developed from local herbs and plants that are indigenous to your country. This shampoo can stop hair loss and promote hair growth for those who have suffered hair loss. You have branded it Nasure® Shampoo, and given your limited capital, you plan to sell your product exclusively over the Internet and support it by advertising and infomercials on late-night television. You have also planned some social media marketing, plus you are also hoping to obtain free publicity in men's fashion magazines. You plan to sell the product in a 400-gram bottle for $599 plus $9.99 shipping and handling. This price is considered premium to that of competing products, but you justify this based on the unique properties of the shampoo
Using the information provided, identify each element of your marketing mix. (NB, you are NOT required to define marketing mix, but to list the marketing mix elements of the company).
Identity the…
What do you believe will be your highest costs associated with your proposed company? Why?
Glo bus Year6
Projected Y6 Performance
Projections Help File
Projected EPS, ROI, Credit Rating & Image Rating for Year 6
Earnings Per Share
$1.30
$1.25
Return On Equity
20.4%
17.5%
Credit Rating
A–
B+
Image Rating
70
70
Projected Net Revenues, Net Profit, and Ending Cash for Year 6
Net Revenues ($000s)
371,256
+11.1%
Net Profit ($000s)
26,000
+73.3%
Ending Cash ($000s)
25,453
+20,453
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