Meaning of return on marketing investment and explanation for considering marketing as an investment instead of an expense that affects a firm. Introduction: Market planning means the process used to define the aim of the company’s way to market their product or services. The process used for gathering the strategies that the company will use and tactics to achieve them.

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To define: Meaning of return on marketing investment and explanation for considering marketing as an investment instead of an expense that affects a firm.

Introduction: Market planning means the process used to define the aim of the company’s way to market their product or services. The process used for gathering the strategies that the company will use and tactics to achieve them.

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