EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 3, Problem 6QA
Summary Introduction

To determine: The three internal environment elements of organization and SWOT analysis with relation of company’s internal and external environment.

Introduction: Business growth strategies are the plans to expand the company and increase its profit. There are various strategies that marketer adopt such as market penetration, market development, product development, and diversification.

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A service that I use often is Apple music, which is a subscription-based music streaming service. It allows users to stream millions of songs from artist all over the world. Apple music targets music enthusiasts who prioritize having access to vast music library and high-quality audio. Apple Music also targets students and young adults who are looking for affordable and on demand music streaming options. I believe the younger adults offer the most capacity for growth because a lot of the music today is created for the younger adults this is why apple music offers a student plan targeting the younger demographic.  Spotify is Apple Music's biggest competitor, and it holds a much greater market share than Apple Music. Apple Music is very appealing to Apple users, so I believe as apple users increase so will the popularity of this service. Propose one primary research opportunity this summary could use to fill in the gaps of this research with justification.
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