Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 3, Problem 3.17VC
Summary Introduction

Case summary:

E Company starts the organization with the social concern. That is using discarded packing materials from the top most companies and recycling to new one product. At the early start it doesn’t have any positive response. It makes the use of these products and saved many trashes.

Characters in the case:

E Company

To discuss: Whether E Company’s strategy is more about creating the value for customers or about recycling.

Introduction:

Marketing environment is an opportunity and strength that changes a company’s ability to make and retain better interaction with customers.

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