Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 3, Problem 3.12MA
Summary Introduction
Case summary:
Many companies like E Company, and F Company paves a way for the youngsters to have legal accounts to sell and buy the goods. E Company allows the under 18 age customers to open the account. F Company restricts the under 18 age consumers in opening the account. But many use the accounts by way of using wrong age or using their parents.
E Company and F Company say that special protection given for the children’s account.
Characters in the case:
F Company and E Company
Children’s online privacy protection act:
It is a framework of protecting the children’s privacy under the age 13.
To discuss: E Company and F Company comply with the children’s online privacy protection act.
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Why all app now is ask us to pay ? Now there is a scammer app or website that claims to be free but it's not why ? now app is ask money i m frustrated
I need help completing the chart below
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?
State how you would manage ethical and legal issues in the digital environment.
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Marketing: An Introduction (12th Edition)
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