Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 3, Problem 3.12MA
Summary Introduction

Case summary:

Many companies like E Company, and F Company paves a way for the youngsters to have legal accounts to sell and buy the goods. E Company allows the under 18 age customers to open the account. F Company restricts the under 18 age consumers in opening the account. But many use the accounts by way of using wrong age or using their parents.

E Company and F Company say that special protection given for the children’s account.

Characters in the case:

F Company and E Company

Children’s online privacy protection act:

It is a framework of protecting the children’s privacy under the age 13.

To discuss: E Company and F Company comply with the children’s online privacy protection act.

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