Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 3, Problem 1ALC
Summary Introduction
To discuss: The examples of how the changing demographic factors affect Person X and his buying behavior.
Introduction:
Demographic factors deals with individual’s age, family, income, education and marital status.
Expert Solution & Answer
Explanation of Solution
The examples of how the changing demographic factors affect buyer and his buying behavior:
The change of demographic environment affects both the individual and business.
The one of the main examples is age, race, and sex.
The demographic factors affect the buyer and his buying behavior. Marketing uses the advertisement as a tool to influence the buyers. The age, race, and sex are the main medians to influence them. The products are categorized according to the age, race and sex of the people.
For example: Advertising a deodorant by making a woman fall in love with the fragrances.
This affects the buyers easily as women cannot be influenced with the fragrances. Demographic factors affect both the buyer and his buying behavior whether the marketed product is worth to purchase.
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Marketing Management Spring 25
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Hal joined an online panel for Wigg Software on the Internet. This means he will
be asked some questions to see if he qualifies for a study
be listed as an employee with the software company
have the opportunity to talk with Wigg Software executives
possibly be part of a discussion forum, too
(Select all that apply.)
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Nariah Walker
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Imagine you have the sole marketing rights to a new herbal shampoo that you developed from local herbs and plants that are indigenous to your country. This shampoo can stop hair loss and promote hair growth for those who have suffered hair loss. You have branded it Nasure® Shampoo, and given your limited capital, you plan to sell your product exclusively over the Internet and support it by advertising and infomercials on late-night television. You have also planned some social media marketing, plus you are also hoping to obtain free publicity in men's fashion magazines. You plan to sell the product in a 400-gram bottle for $599 plus $9.99 shipping and handling. This price is considered premium to that of competing products, but you justify this based on the unique properties of the shampoo.
Identity the primary target market for your shampoo and provide your justification.
Chapter 3 Solutions
Marketing: An Introduction (12th Edition)
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