Concept explainers
To discuss: The examples of how the changing demographic factors affect Person X and his buying behavior.
Introduction:
Demographic factors deals with individual’s age, family, income, education and marital status.
Explanation of Solution
The examples of how the changing demographic factors affect buyer and his buying behavior:
The change of demographic environment affects both the individual and business.
The one of the main examples is age, race, and sex.
The demographic factors affect the buyer and his buying behavior. Marketing uses the advertisement as a tool to influence the buyers. The age, race, and sex are the main medians to influence them. The products are categorized according to the age, race and sex of the people.
For example: Advertising a deodorant by making a woman fall in love with the fragrances.
This affects the buyers easily as women cannot be influenced with the fragrances. Demographic factors affect both the buyer and his buying behavior whether the marketed product is worth to purchase.
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Chapter 3 Solutions
Marketing: An Introduction (12th Edition)
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