Chapter 3, Problem 3.14MA

Summary Introduction

Case summary:

The population in Country U is started declining gradually. This creates a threat to the marketers as population is aging. Marketers must aware of the demographic treats as it is more important in the marketing area. Marketers must be ready to deals with both the opportunities and threats.

Characters in the case:

• Country U

To discuss:  The global demographic trends.

Introduction:

Demography is study of populations. It can be determined in terms of size, density, place, ages, gender, and occupation. In the latter 20^th century population changed dynamically by advancing health care with reduced infant mortality rate in the world. It resulted in doubling 3 billion in 1950 to 6 billion in 1999. The birth rates have declined precipitously. In European and Asian countries fertility is below the level of replacement causing population decline.

Summary Introduction

To discuss: The implications of the trends and the marketer’s response to it.