Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 3, Problem 3.10MA
Summary Introduction
Case summary:
Website K is an online crowd funding which helps many investors to collect the funds which they are unable to collect. P Corporation developed a new product a wrist watch but unfortunately it does not have sufficient funds to produce and market it. Website K collects more than $1 million a day.
Many customers pre booked the watches. Website K charged 5% for these services. JOBS act legislation in 2012 was formed to as a legal binding for these services.
Characters in the case:
- K Website
- P Corporation
To discuss: About the JOBS act and its impact on the crowd funding for startup business.
Crowd-funding:
Crowd-funding is a practice of raising funds for new projects from a large number of people with help of internet.
Summary Introduction
To discuss: The protection measures for investors with regards to crowd frauding.
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Marketing: An Introduction (12th Edition)
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