Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 3, Problem 3.11MA
Summary Introduction
Case summary:
Many companies like E Company, and F Company paves a way for the youngsters to have legal accounts to sell and buy the goods. E Company allows the under 18 age customers to open the account. F Company restricts the under 18 age consumers in opening the account. But many use the accounts by way of using wrong age or using their parents.
E Company and F Company say that special protection given for the children’s account.
Marketing ethics:
Marketing ethics is the essential element for a successful marketing. Unethical marketing will lead to the damage of reputation and effectiveness.
Characters in the case:
F Company and E Company
To determine: Advantages and disadvantages towards targeted children.
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Marketing: An Introduction (12th Edition)
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