Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 3, Problem 2QA
Summary Introduction
To define: Three levels of business planning.
Introduction: Marketing plan means the outline of objective and strategy that will define the
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Marketing: Real People, Real Choices (9th Edition)
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- Explain the business planning process and discuss the outlines and effectiveness of business plan.arrow_forwardExplain Strategic planning, Tactical planning, and organizational planning.arrow_forwardDiscuss the difference between short-term planning and long-term planning. Identify any business activities that underwent short-term and long-term planning processes.arrow_forward
- Explain the concept of a marketing plan and outline the key components typically included in one.arrow_forwardCompare ways in which different organizations apply the marketing mix to the marketing planning process to achieve business objectives.arrow_forwardExplain how external forces have changed the strategic planning process in Business.arrow_forward
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