Marketing: Real People, Real Choices (9th Edition)
Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 3, Problem 2QA
Summary Introduction

To define: Three levels of business planning.

Introduction: Marketing plan means the outline of objective and strategy that will define the marketing environment. Marketing plan outlines the plan till the product reaches final consumers.

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