
To define: Meaning of marketing plan and difference between marketing plan and business plan.
Introduction: Marketing plan means the outline of objective and strategy that will define the

Answer to Problem 1QA
Marketing plan means outline of the marketing environment through which product will go on. Marketing plan is made for the process the product will be sold and business plan is made like how the product will reach to its final consumers.
Explanation of Solution
Given information:
Meaning of marketing plan and difference between marketing plan and business plan.
Marketing plan means the outline of objective and strategy that will define the marketing environment. Marketing plan is made when the product is ready to be sold in market, the way it will be presented to consumers, etc.
Marketing plan works on particular way to sell the product but business plan works on whole process from selecting raw material till it reaches final consumers. Business plan is made to outline the whole journey of a particular product or services.
Want to see more full solutions like this?
Chapter 3 Solutions
Marketing: Real People, Real Choices (9th Edition)
- Provide the following Describe the importance of retailing? What are examples of future developments in retail management? What is retail channel omnification? Provide an example of different types of retail operations, include the type of marketing that would work best with this type of retailer? Retailer Example Marketing Strategy Department Store (Example) Macys Product assortment Specialty Store Drugstore Supermarkets Convenience Store Discount Store NONSTORE RETAILER Example : Direct retailer Avon Direct marketing 1. 2.arrow_forwardA firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired me as a consultant for the successful national launch of this product. I am are required to present a report to the senior management describing when and where this product should be launched. Identify different segments of the market for launching this product. Recommend which segments of the product should be targeted first for maximum returns to the firm and support recommendation.arrow_forwardGive some thought to your management information system (MIS), which you’ll need to gather, process, and present data about marketing, finance, operations, administration, and human resources for decision-making purposes. What kinds of databases will be most vital to your management of this startup firm? What limitations should you be aware of when planning your MIS? Write a few sentences summarizing your use of MIS in the new business.arrow_forward
- For each scenario provide quotes for the items that need to be ship, use two possible forms of transportation. You can use the following shipping companies to help you obtain a quote. UPS https://wwwapps.ups.com/ctc/request?loc=en_us FedEx https://www.fedex.com/ratefinder/home?link=4&cc=US&language=en Scenarios 1st option of transportation 2nd option of transportation 1. Twenty-four air compressors, each in a shipping crate 36" by 36" by 60", weighing 400 pounds each, to a customer 1,000 miles away. Choose a city relevant to your location. 2. Two crates of rare orchids, 12" by 24" by 48", each weighing 27 pounds, to a florist in New York City (if you are in the west) or Los Angeles (if you are in the east). The orchids can be without refrigeration for only twelve hours. 3. Two 12-ounce, 4" gears that are needed at a plant 300 miles away for a customer’s machine that has broken down and stopped an assembly line 4. 2 classic…arrow_forwardReview your marketing objectives and promotion ideas from Part 5. Where does social media fit into your business plan? For example, can you use it to attract visitors to your website or your retail location, get them involved, generate leads, or make sales? What about building awareness, engaging customers with your brand, and providing customer service? Write a paragraph or two about your plans for marketing via social media.arrow_forwardf you plan to operate an e-business, will you use the business-to-business (B2B) model or the business-to-consumer (B2C) model? Do you have or can you arrange for the e-business resources to operate effectively? What are the financial implications? Write a paragraph or two about the e-business model you might use, and why. Be sure to note how this online business model affects your other decisions, such as decreasing your costs, having access to adequate informational resources, or expanding your distribution coverage.arrow_forward
- The Retailing Mix consist of the six P’s, these include the four P’s of the Marketing Mix (product, promotion, place and Price) plus presentation and personnel. The Combination of the six P’s, projects stores image and influences customer’s perception. For this assignment create a retailing mix for an organization of your choice. Identify your stores six p’s of the retailing mix. Be specific on your descriptions on how each P is represented by your store. For this assignment think about the customer perception as soon as they walk into your store. Use exhibit 14.2 to help you paln: Store Name Product Place Promotion Presentation Personnel Pricearrow_forwardSupply Chain For the following Identify the eight Key Business Processes of Supply Chain management and provide a specific task anyone in this process would be responsible for. Key Process / Task and Responsibilities 1. 2. 3. 4. 5. 6. 7. 8. How does Supply chain management affect the end customer? What are Marketing Channel Functions? Provide an example of a marketing channel? How does technology affect supply chain management?arrow_forwardWhat promotion promotion could be created with the following details: - physical voucher for Strepcof products - buy 1, get 1 free strepcof - 10% off during cough season - physical vouchers will be distributed through in-store of Mercury Drugstorearrow_forward
- Create a promotion with the following details: - physical voucher for Strepcof products - buy 1, get 1 free strepcof - 10% off during cough season - physical vouchers will be distributed through in-store of Mercury Drugarrow_forwardTell me about San Diego Foundation. San Diego FOundation the target market. What are some of the aspects of this nonprofit organization marketing strategies?arrow_forwardDiscuss how important is information research to marketers? What are some ways that researchers obtain this information? When you go to a store how do you make certain decision on your product selection?arrow_forward
- Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage LearningFoundations of Business - Standalone book (MindTa...MarketingISBN:9781285193946Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Management, Loose-Leaf VersionManagementISBN:9781305969308Author:Richard L. DaftPublisher:South-Western College PubContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage LearningMarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing



