Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 3, Problem 10QA
Summary Introduction
To describe: The example of marketing metrics and the ways in which a marketer use metric to track progress some of the important element of marketing plan.
Introduction: Marketing metrics are the measure used to reveal the effectiveness of various marketing campaigns. It shows the measurement of performance of a company by allowing it to track its performance over a time period. They are the benchmark against which a company measures its performance and highlight the area where the performance of the company decline. Thus help in achieving control in marketing activities.
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Marketing: Real People, Real Choices (9th Edition)
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