The example of marketing metrics and the ways in which a marketer use metric to track progress some of the important element of marketing plan. Introduction: Marketing metrics are the measure used to reveal the effectiveness of various marketing campaigns. It shows the measurement of performance of a company by allowing it to track its performance over a time period. They are the benchmark against which a company measures its performance and highlight the area where the performance of the company decline. Thus help in achieving control in marketing activities.

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Chapter 3, Problem 10QA

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To describe: The example of marketing metrics and the ways in which a marketer use metric to track progress some of the important element of marketing plan.

Introduction: Marketing metrics are the measure used to reveal the effectiveness of various marketing campaigns. It shows the measurement of performance of a company by allowing it to track its performance over a time period. They are the benchmark against which a company measures its performance and highlight the area where the performance of the company decline. Thus help in achieving control in marketing activities.

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