Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 3, Problem 12QA
Summary Introduction
To explain:The operational planning support marketing plan.
Introduction: Operational teams, department, sections of companies work according to a detail plan that contirbute to achieve the overall goal of the organization. They provide a blue print of day to day task of the compnay’s task.
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Marketing: Real People, Real Choices (9th Edition)
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- Differentiate operational planning, project planning, strategic planning, and long-range planningarrow_forwardIf you are the marketing director why is it important to adopt a product management strategy?arrow_forwardHow does strategic planning differ from operational planning, and what are their respective roles in achieving organizational objectives?arrow_forward
- What are the key components of a successful planning process, and how can organizations ensure that they are effectively integrated into their strategic planning initiatives?arrow_forwardWhat is required in a good marketing strategy statement?arrow_forwardwhat are the steps involved for making a good strategic Marketing Planning ?arrow_forward
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