Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 3, Problem 4QA
Summary Introduction
To define: The term strategic business unit and the difference of strategic planning at corporate and SBU level.
Introduction: strategic business unit is a separate and independent unit of a large business which focuses on a specific segment of customers only. It has a discrete market plan to gain profit with a specific ranges of products.
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Marketing: Real People, Real Choices (9th Edition)
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