Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 22.3, Problem 4MM
Summary Introduction
To discuss: The impacts of ‘what if” question in the group project meeting.
Introduction:
Disruptive innovations refer to the innovation of value networks and new markets and interrupt the existing values and market.
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A disruptive technology is one that significantly alters how consumers, industries, and enterprises operate in the twenty-first century. A disruptive technology eliminates the systems or practises it replaces because it possesses superior qualities. E-commerce, online news sites, ride-sharing applications, and GPS systems are examples of disruptive technologies that have emerged recently. The automobile, electricity, and television were all revolutionary inventions in their own times.
a) Elaborate predictive analytics with a suitable example.
"Creativity and innovation are both necessary to identify gaps in the market. Creativity is the point of origination for innovation; one must be creative to be innovative. Innovation refers to a better way of doing something new that is commercialised in the market. An innovation strategy builds on creativity, invention, and technologies, acting within a value network, to commercialise new products and services effectively for its customers (Dorf and Beyers 2008 cited in Venter, Urban and Rwigema 2018: 63)."
With reference to the above statement, critically examine the elements of an attractive innovation strategy in an organisation.
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Chapter 22 Solutions
Marketing - Standalone book
Ch. 22.1 - Explain how marketing managers allocate resources.Ch. 22.1 - Prob. 22.1LRCh. 22.1 - Prob. 22.2LRCh. 22.2 - Prob. 22.2LOCh. 22.2 - Prob. 1MMCh. 22.2 - Prob. 2MMCh. 22.2 - Prob. 3MMCh. 22.2 - Prob. 22.3LRCh. 22.2 - Prob. 22.4LRCh. 22.2 - Prob. 22.5LR
Ch. 22.3 - Prob. 22.3LOCh. 22.3 - Prob. 1MMCh. 22.3 - Prob. 2MMCh. 22.3 - Prob. 3MMCh. 22.3 - Prob. 4MMCh. 22.4 - Prob. 22.4LOCh. 22.4 - Prob. 22.6LRCh. 22.4 - Prob. 22.7LRCh. 22.4 - Prob. 22.8LRCh. 22.5 - Prob. 22.5LOCh. 22.6 - Prob. 22.6LOCh. 22.6 - Prob. 22.9LRCh. 22.6 - Prob. 22.10LRCh. 22 - Prob. 1AMKCh. 22 - Prob. 2AMKCh. 22 - Prob. 3AMKCh. 22 - Suppose your Great States lawn mower company has...Ch. 22 - Prob. 5AMKCh. 22 - Prob. 6AMKCh. 22 - Prob. 7AMKCh. 22 - Prob. 8AMKCh. 22 - Prob. 9AMKCh. 22 - Prob. 1BYMPCh. 22 - Prob. 2BYMPCh. 22 - Prob. 3BYMPCh. 22 - Prob. 4BYMPCh. 22 - Prob. 1VCCh. 22 - (a) Who is the target market? (b) What is the...Ch. 22 - Prob. 3VCCh. 22 - Prob. 4VCCh. 22 - Prob. 5VC
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- Chapter 7 discusses diffusion of innovations. Whattype of innovation is the meal kit concept?arrow_forwardDiscuss the concept of artificial intelligence (AI) and its relationship to data analytics and big data. In your discussion address the roles that marketing managers will still play as AI continues to evolve.arrow_forwardUsing the same product or service you used in question 5, use thediffusion of innovation theory to assess how quickly it will diffuse basedon its relative advantage, compatibility, observability, complexity, andtrialabilityarrow_forward
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