Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 22.2, Problem 22.2LO
Summary Introduction

To discuss: Person P generic business strategies and the synergy analysis planning framework.

Introduction:

There are two important marketing planning frameworks which helps the executive to make the decision on allocation of resources. They are as follows:

  • Person P generic business strategies
  • Synergy analysis planning framework

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