Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 22.2, Problem 3MM
Summary Introduction

To discuss: The ideal market-product grid for G Company in order to achieve the marketing and R & D manufacturing synergies

Introduction:

Synergy is the next method of marketing planning frameworks. This includes two strategies.

  • Marketing synergies
  • Research and development manufacturing strategy

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