Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 22, Problem 4BYMP
Summary Introduction

To discuss: Person X’s marketing plan on the presented outline.

Introduction:

Marketing plan identified the goals and marketing mix to achieve the both individual and organizational goals.

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