Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 22.1, Problem 22.1LR
Summary Introduction

To discuss: The four basic practices “that really work” which characterize the industry leading firms.

Introduction:

Marketing managers uses various ways to the success of the organization. Many had a question of what business practices are used towards the success of the organization.

Blurred answer
Students have asked these similar questions
what are the drivers of strategic implementation
How can a company measure the effectiveness and efficiency of its business processes?
how do you Examine principles of technology that underlie an industry/organization in real life.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Principles of Management
    Management
    ISBN:9780998625768
    Author:OpenStax
    Publisher:OpenStax College
    Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing