Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 22.3, Problem 2MM
Summary Introduction

To discuss: The impacts of ‘what caused’ question in the group project meeting.

Introduction:

Disruptive innovations refer to the innovation of value networks and new markets and interrupt the existing values and market.

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