Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 22, Problem 4VC
a)
Summary Introduction
Case summary:
Person VC is the vice president at Company G. She explains the evaluation of marketing plan for bakery warm delights. Company faces various issues mainly the
Finally the team succeed after taking business and personal risk.
Characters in case:
Company WD
Person VC
To discuss: The promotional plan used by Person VC
b)
Summary Introduction
Case summary:
Person VC is the vice president at Company G. She explains the evaluation of marketing plan for bakery warm delights. Company faces various issues mainly the market environment. This company mainly focused the women with kids as they prepare treats often for group of kids. Research of Person VC shows the price is $2 which does not fit the trend. So targeting the women with kids may be a conservative approach.
Finally the team succeed after taking business and personal risk.
Characters in case:
Company WD
Person VC
To discuss: The above promotion plan makes sense to Person VC and team when Company WD was launched.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Please share your favorite ad and explain what is the target market, what is the product strategy, and why you think it is effective. Include the link to the video.
Which of the following questions must be addressed when making marketing decisions?
a)
What features should the product have?
b)
What message should be used to promote the product?
c)
What retailers should be used to sell the product to the customer?
d)
How much should the product cost?
e)
All of these
Choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?
Chapter 22 Solutions
Marketing - Standalone book
Ch. 22.1 - Explain how marketing managers allocate resources.Ch. 22.1 - Prob. 22.1LRCh. 22.1 - Prob. 22.2LRCh. 22.2 - Prob. 22.2LOCh. 22.2 - Prob. 1MMCh. 22.2 - Prob. 2MMCh. 22.2 - Prob. 3MMCh. 22.2 - Prob. 22.3LRCh. 22.2 - Prob. 22.4LRCh. 22.2 - Prob. 22.5LR
Ch. 22.3 - Prob. 22.3LOCh. 22.3 - Prob. 1MMCh. 22.3 - Prob. 2MMCh. 22.3 - Prob. 3MMCh. 22.3 - Prob. 4MMCh. 22.4 - Prob. 22.4LOCh. 22.4 - Prob. 22.6LRCh. 22.4 - Prob. 22.7LRCh. 22.4 - Prob. 22.8LRCh. 22.5 - Prob. 22.5LOCh. 22.6 - Prob. 22.6LOCh. 22.6 - Prob. 22.9LRCh. 22.6 - Prob. 22.10LRCh. 22 - Prob. 1AMKCh. 22 - Prob. 2AMKCh. 22 - Prob. 3AMKCh. 22 - Suppose your Great States lawn mower company has...Ch. 22 - Prob. 5AMKCh. 22 - Prob. 6AMKCh. 22 - Prob. 7AMKCh. 22 - Prob. 8AMKCh. 22 - Prob. 9AMKCh. 22 - Prob. 1BYMPCh. 22 - Prob. 2BYMPCh. 22 - Prob. 3BYMPCh. 22 - Prob. 4BYMPCh. 22 - Prob. 1VCCh. 22 - (a) Who is the target market? (b) What is the...Ch. 22 - Prob. 3VCCh. 22 - Prob. 4VCCh. 22 - Prob. 5VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Based on the repositioning of your selected brand (DAWN News) develop a mission/objective / intended image for the brand? Develop a detailed marketing mix and link these two- the positioning vs the marketing mix- how positioning will be achieved via Marketing Mix?arrow_forwardYou are marketing manager for a noodle company. Your company is launching a new noodlesoon called ‘Amazing Thai’. This noodle tastes delicious and uses Thai ingredient. Define the term “target market”, and suggest a potential target market for new ‘Amazing Thai”arrow_forwardBen & Jerry's four P's of the brand, including details, where is the brand available, how/where is it promoted. Be specific about the promotional mix. cite work if you can.arrow_forward
- Please could you give a very detailed answer on how you would advertise a virtual reality children's game. Please give at least 6 different ways.arrow_forwardConduct a market share and profitability analysis of the food brand Sara Lee. (Please include number specifics) Based on the analysis and performance, give them a "marketing grade".arrow_forwardDescribe the strategy of one Product, one Message?arrow_forward
- What pitfalls might be associated with big-ife, especially in places that offer "boutique" appeal?arrow_forwardHooray! You just started a new position managing the marketing strategy for a bespoke fanny pack designer in Brooklyn. The new brand is called DonkSaks and they're launching with a pop up in Fort Greene but will then sell primarily online via their own website. Explain the steps you will take to create an online marketing strategy for DonkSaks.arrow_forwardWhat comes to your mind when you listen the word Frutika Juice? Does the taste of Frutika Juice unique? How is it compare to other brands? Who are their target customers? What kind of promotions Frutika Juice do? Do you remember any advertisement? What message they want to give through their ads?arrow_forward
- Discuss how Godiva Chocolatier’s website (www.godiva.com) corresponds to the brand image portrayed by its retail stores. What are the promotion objectives that Godiva’s management seems to be pursuing on the website?arrow_forwardWhy might Red Bull create its own sporting events, music festivals, and other promotional opportunities, rather than “slapping their name” on existing events, as the reporter in the video put it?arrow_forwardFind a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: What is the most likely objective of this advertisement? What marketing goals do you think the company/brand is trying to achieve with this advertisement/campaign?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning