MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 20.4, Problem 20.4LO
Summary Introduction

To discuss: Major functions of sales management.

Introduction:

Planning the selling program and controlling and implementing the sales effort, is termed as sales management.

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