MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 20.4, Problem 1MRD
Summary Introduction

To discuss: Whether asking the customers about the strategies and practices of the competitors are unethical.

Introduction:

One of the objectives of the sales management is to know about the strategies and practices of the competitors.

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