MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 20.4, Problem 20.10LR
Summary Introduction

To discuss: The way emotional intelligence tie to adaptive selling.

Introduction:

There are two types of need satisfaction format:

  • Adaptive selling
  • Consultative selling

A successful selling requires an emotional intelligence.

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