MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 20.3, Problem 20.3LO
Summary Introduction

To discuss: The stages in the personal selling process.

Introduction:

A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face to face encounter.

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Students have asked these similar questions
State the steps of the personal selling process.
Discuss the process or the methods that are involved in personal selling .
Explain the concept of personal selling and the benefits. Provide an explanation of the concept as well as the benefits thereof.
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