MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
Question
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Chapter 20, Problem 2BYMP
Summary Introduction

To discuss: The information to be obtained about the prospects.

Introduction:

The prospects of Person X are qualified prospects.

Qualified prospects are an individual who affords to buy the products, willing to buy, and make the sole decisions on it.

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