Whether person X has sales orientation or customer orientation. Introduction: Customer orientation is the aim to satisfy the mutual needs and wants of the customers and to build a long lasting customer relationship. Sales orientation is the aim to satisfy the short-term interest of the customers and the needs.

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Chapter 20.1, Problem 1MM

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To discuss: Whether person X has sales orientation or customer orientation.

Introduction:

Customer orientation is the aim to satisfy the mutual needs and wants of the customers and to build a long lasting customer relationship.

Sales orientation is the aim to satisfy the short-term interest of the customers and the needs.

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