Operations Management: Processes and Supply Chains (11th Edition)
Operations Management: Processes and Supply Chains (11th Edition)
11th Edition
ISBN: 9780133872132
Author: Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman
Publisher: PEARSON
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Chapter 2, Problem 6DQ
Summary Introduction

Interpretation:On a scale of 1 to 7, providing and explaining ratings for the given factor and calculating a combined score for the overall customer contact and mentioning whether the equal weights have been used in calculating the combined score with reason. The position of the process on the customer contact matrix and if it is properly aligned with reason.

Concept Introduction:The main purpose behind the customer contact matrix is to evaluate and improve a process. In order to do so, the concept integrates the below three dimensions, degree of customer contact, process characteristics and customization.

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Operations Management: Processes and Supply Chains (11th Edition)

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