Operations Management: Processes and Supply Chains (11th Edition)
Operations Management: Processes and Supply Chains (11th Edition)
11th Edition
ISBN: 9780133872132
Author: Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman
Publisher: PEARSON
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Chapter 1, Problem 2DQ
Summary Introduction

Interpretation: The competitive priorities of the online platform and the focus of its operations strategy is to be identified.

Concept Introduction:

Competitive priorities can be defined as the dimensions that should be included in a production process to fulfil the needs of the internal or external customers now, and in the future. This concept is crucial in goal achievement and ensuring business performance in the long run.

Expert Solution & Answer
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Explanation of Solution

Competitive priorities of the online platform A are as follows:

  1. Low-cost operations:
  2. It has a low-cost base due to the absence of physical retail outlets. Further, the online marketplaces have allowed the online platforms to sell more units without an increase in marginal costs. This has led to a decrease in the consumer prices.

  3. Delivery speed:
  4. One of the key reasons for its success has been due to the use of superior logistics and distribution networks. As a result, the order fulfilment rates have become better leading to a competitive edge over other players.

  5. Variety:
  6. It has an extensive range of products which is one of its key strengths. Its products are sold by a wide variety of sellers across several global markets. Moreover, it has also adopted a strategy in Asian markets that suits their local needs.

    The areas where its operations strategy should focus on are as follows:

    The key focus should be on winning the competition despite the pressure from other players in the market. The main reason for this is the imitable business, and hence, the company should plan its operations to create differentiation with other players.

    Although it is operating in a low-cost operation model, still there have been losses recorded in certain parts of the world such as India. It offers free shipping to its customers and, as a result margins have eroded. Therefore, the company should increase their margins at least for high risk products or else focus on reducing shipping costs.

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Negotiators can gain several benefits from using the strategy of multiple equivalent simultaneous offers. By offering multiple options it reduces the chance of rejection. It also improves the chances of reaching reaching an agreement. By presenting multiple offers, it shows you are flexible.  agree with the post
Negotiators can gain several benefits from using the strategy of multiple equivalent simultaneous offers. By offering multiple options it reduces the chance of rejection. It also improves the chances of reaching reaching an agreement. By presenting multiple offers, it shows you are flexible.  disagree with this post or add on to the post
The strategy of Multiple Equivalent Simultaneous Offers involves presenting several equally valuable options to the other party during negotiations. This approach benefits negotiators by creating flexibility and increasing the chances of finding a mutually agreeable solution. By offering multiple options, negotiators show that they are open to compromise, which can build trust and make the negotiation process smoother. It also helps avoid getting stuck on one issue, as the other party can choose from several alternatives that meet their needs. In my experience, using MESOs in a work negotiation helped both parties reach an agreement more quickly because each option was carefully thought out to address different needs, and this made it easier for us to settle on one that worked for both sides. This strategy can also reveal what is most important to the other party, helping negotiators understand their priorities better. agree or disagree with the post
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