Operations Management: Processes and Supply Chains, Student Value Edition Plus MyLab Operations Management with Pearson eText -- Access Card Package (12th Edition)
12th Edition
ISBN: 9780134855424
Author: Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman
Publisher: PEARSON
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Chapter 2, Problem 11P
Suppose you are in charge of a large mailing to the alumni of your college inviting them to contribute to a scholarship fund. The letters and envelopes have been individually addressed (mailing labels were not used). The letters are to be processed (matched with correct envelope, time estimated to be 0.2 minutes each), folded (0.12 minutes each), and stuffed into the correct envelope (0.10 minutes each). The envelopes are to be sealed (0.05 minutes each), and a large commemorative stamp is to be placed in the upper righthand corner of each envelope (0.10 minutes each).
- Make a process chart for this activity, assuming that it is a one-person operation.
- Estimate how long it will take to stuff, seal, and stamp 2,000 envelopes. Assume that the person doing this work is paid $8 per hour. How much will it cost to process 2,000 letters?
- Consider each of the following process changes. Which changes would reduce the time and cost of the current process?
- Each letter has the same greeting,“Dear Alumnus or Alumna,” instead of the person’s name.
- Mailing labels are used and have to be put on the envelopes (0.10 minutes each).
- Prestamped envelopes are used.
- Envelopes are stamped by a postage meter which can stamp 200 letters per minute.
- Window envelopes are used.
- A preaddressed envelope is included with each letter for contributions (adds 0.05 minutes to stuffing step).
- Would any of these changes he likely to reduce the effectiveness of the mailing? If so, which ones? Why?
- Would the changes that increase time and cost be likely to increase the effectiveness of the mailing? Why or why not?
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CASE STUDY 9-1
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From the beginning of his tenure as CEO, Eaton
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immediately shared his plans for the future with
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Chapter 2 Solutions
Operations Management: Processes and Supply Chains, Student Value Edition Plus MyLab Operations Management with Pearson eText -- Access Card Package (12th Edition)
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