Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 18.5, Problem 18.13LR
Summary Introduction

To discuss: The meaning of news release.

Introduction:

News release is also called as media release that includes events, books, program, and person which are written and video- or audiotaped and presented by its owners.

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