Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 18.4, Problem 18.4LO
Summary Introduction
To discuss: The weakness and strengths of trade-oriented and customer-oriented sales promotion.
Introduction:
Customer-oriented sales promotion is also known as customer promotion. It consists of sales promotion tools that help a company’s personal selling and advertising directed to a final customer.
Trade-oriented sales promotion is also known as trade promotion. It consists of sales promotion tools that help a company’s personal selling and advertising directed to final retailers, wholesalers, or distributors.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
what are the long term and short term impacts of sales promotions and how can they complement the marketing communications mix ?
In what ways can sales promotion be integrated with other marketing communication tools, such as advertising and public relations, to create a cohesive promotional mix?
illustrate the connection among the business plan, the marketing plan, and the promotional plan and complete each function.
Chapter 18 Solutions
Marketing - Standalone book
Ch. 18.1 - Prob. 18.1LOCh. 18.1 - Prob. 18.1LRCh. 18.1 - Prob. 18.2LRCh. 18.2 - Prob. 18.2LOCh. 18.2 - Prob. 18.3LRCh. 18.2 - Prob. 18.4LRCh. 18.3 - Prob. 18.3LOCh. 18.3 - Prob. 1MRDCh. 18.3 - Prob. 18.5LRCh. 18.3 - Prob. 18.6LR
Ch. 18.3 - Prob. 18.7LRCh. 18.3 - Prob. 18.8LRCh. 18.3 - Prob. 18.9LRCh. 18.4 - Prob. 18.4LOCh. 18.4 - Prob. 18.10LRCh. 18.4 - Prob. 18.11LRCh. 18.4 - Prob. 18.12LRCh. 18.5 - Prob. 18.5LOCh. 18.5 - Prob. 18.13LRCh. 18.5 - Prob. 18.14LRCh. 18 - Prob. 1AMKCh. 18 - Prob. 2AMKCh. 18 - Prob. 3AMKCh. 18 - Prob. 4AMKCh. 18 - Prob. 5AMKCh. 18 - Prob. 6AMKCh. 18 - Prob. 7AMKCh. 18 - Prob. 8AMKCh. 18 - Prob. 9AMKCh. 18 - Prob. 10AMKCh. 18 - Prob. 11AMKCh. 18 - Prob. 1BYMPCh. 18 - Prob. 2BYMPCh. 18 - Prob. 3BYMPCh. 18 - Prob. 1VCCh. 18 - Prob. 2VCCh. 18 - Prob. 3VCCh. 18 - Prob. 4VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What are some potential drawbacks or risks associated with using sales promotion?arrow_forwardWrite about the objectives of sales promotion .arrow_forwardChoose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?arrow_forward
- choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Next, develop a sales promotion plan for the product that employs three specific tools .arrow_forwardEvaluate each type of consumer sales promotion as it relates to accomplishing your promotional objectivesarrow_forwardDiscuss the advantages of using product placement instead of advertising to promote specific product and brands.arrow_forward
- What is the objective of a sales promotion? Identify and provide an example of three sales promotion tools targeted to consumers.arrow_forwardFor effective engagement with its customers and the general public, a company needs to undertake promotions from time to time. Using examples, describe FOUR promotional mix elements that a company can employ in reaching and engaging with its customers.arrow_forwardSimilarities and differences between sales promotion and public relationsarrow_forward
arrow_back_ios
arrow_forward_ios
