To differentiate: Between a deal and a coupon. Introduction: Customer-oriented sales promotion is also known as customer promotion. It consists of sales promotion tools that help a company’s personal selling and advertising, directed to the final customer.

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Chapter 18.4, Problem 18.10LR

Summary Introduction

To differentiate: Between a deal and a coupon.

Introduction:

Customer-oriented sales promotion is also known as customer promotion. It consists of sales promotion tools that help a company’s personal selling and advertising, directed to the final customer.

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