Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 18, Problem 3VC
Summary Introduction

Case summary:

Company G is a public company located in Country C that earns income from the advertisement related to internet search service. Person LP and Person SB are the founders of Company G. At present, the company has more than 20,000 employees with revenue of $21 billion. The business idea is based on the advertising among the users of Company G.

Characters in the case:

Company G

Person LP

Person SB

Introduction:

An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.

To determine: The number of online advertisements available today, the type of advertising dominated by Company G at present and the reason behind that.

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