Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 17, Problem 8ALR
Summary Introduction
To discuss: The role of sales promotion in marketing effort.
Sales promotion is the method used by the seller to increase the purchase. It includes marketing activities other than publicity advertising and personal selling.
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